A Marketing Strategy As Unique As Your Company

But sometimes you have no idea if what you're doing is actually moving the needle.

SOUND FAMILIAR?

You know a marketing strategy is key to growing your brand...

That’s because you’re busy running your business and doing what you’re good at.

But imagine what else you could accomplish if you:

✓ Knew where the gaps in your marketing were and how to close them

✓ Had a crystal clear idea on the next steps to take in growing your brand

✓ Had the ability to quickly identify future opportunities to expand your brand even further

✓ Had a strategy in place to scale your business that is also aligned with your vision for life

✓ Understood exactly what your analytics and data are trying to tell you so you can make adjustments if/when needed

✓ Knew how to leverage strategies like social media, funnels, SEO, and more to make massive shifts in your business... in a stress-free way

Brand and Marketing Strategist for Small Businesses

Because this is exactly what I can help you with

I help you pull away from the day-to-day to get a high-level view of your marketing strategy.

My super power is finding the holes in your marketing, helping you fill them, and identifying opportunities to move the needle in a massive way… All while factoring in your capacity, personality (aka introvert vs. extrovert? Creative vs. analytical?), lifestyle and goals.

Because marketing is supposed to make business easier for you… not more stressful.

Mallory Musante, Brand and Marketing Strategist in Raleigh

Hey there! I'm Mallory.

YOUR MARKETING STRATEGIST & BUSINESS CONSULTANT

I’ve not only started 7 different businesses during my career but I’ve also helped over 250 small business owners grow and scale their brands by utilizing a variety of marketing strategies.

You name it, I’ve likely done it, and now I’m here to help you get more strategic with your marketing.

My specialty lies in helping businesses find the right path forward by identifying their unique value proposition and communicating that to their target market through the marketing channels that make the most sense for their particular business.

Because your marketing strategy should be just as unique as your business.

  • "The entire way we do outreach, business development, and talk about ourselves publicly is demonstrably better now!

    I was worried our work together would be slow, time consuming, and super expensive. Mallory was none of those things. She is communicative, sharp, capable, and her work is top-notch. She has excellent judgment and was able to understand our complex network of brands after just a few conversations and the framework she put together for us at the outset really helped me -- and the whole team -- think differently about how we describe ourselves and what we do. Our whole experience with her was wonderful.”

    — Adriana, Management Consultancy CEO

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STRATEGY INTENSIVE

Personalized 1-on-1 support to create a comprehensive
3-, 6-, and 12-month marketing & branding strategy

+ 6-8 weeks to a comprehensive strategy

+ One month of continued support post-strategy development (up to 5hrs)

+ Check-in calls at 3-months, 6-months, and 12-months to make sure you’re on the right track

Investment: $5000

Payment plans available.

Marketing Strategy and Plan Development

What’s included in your marketing strategy?

While each strategy is customized to your specific business, I use a strategic process to identify the path forward. Each Strategy Intensive starts by digging into market research so I can then create a detailed marketing strategy tailored to your business and ideal client.

✓ SWOT analysis
✓ Unique value proposition development
✓ Competitor analysis & landscape
✓ Market positioning
✓ Target market development
✓ Buyer's journey mapping
✓ Brand DNA development/audit
✓ Website audit
✓ Key messaging development
✓ Product suite audit and restructuring
✓ Pricing guidance
✓ Customer experience workflow
✓ Marketing plan including various strategies, KPIs, timeline and future steps

But listen, this is a do with process.

You know your business better than anyone else so we work hand-in-hand throughout this process to ensure the plan we're developing for your brand will make the greatest impact possible.

PRE-WORK

Fill out a questionnaire and provide me with access to the behind-the-scenes of your brand. This includes website analytics, social media accounts for analytics, email marketing, etc.

KICKOFF MEETING

First, we’ll discuss the ins and outs of your brand, your current strategy, and your goals so I get a really clear picture of your brand. Then I send you on your way while I do some serious analysis!

MARKET RESEARCH MEETING

I present my analysis to you and we discuss what resonates with you, what doesn’t, and brainstorm additional strategies to move forward. Then we start working on creating a plan together.

STRATEGY PRESENTATION

Solidify the plan and work on your mindset. We prioritize your focus and make sure you know exactly what you need to do over the next 3-, 6-, and 12-months.

CASE STUDIES

A peek at the results you can expect

A strategy intensive is for you if...

✓

You’ve pieced together some marketing efforts but there’s no overarching strategy yet

✓

You don't yet have a bird's eye view of how your marketing is impacting your overall business

✓

You're just starting out and want to make sure you have a solid foundation to build on

 YOU HAVE QUESTIONS. I HAVE ANSWERS.

  • Yes! We can set up a custom payment plan based off your needs. Send me an email and we’ll work out the details.

  • Nope, this is my job! Between days and our sessions on video, I'll be analyzing your current strategy and putting together a plan for your new marketing strategy. Of course, if you think of anything between our days/session, I'd definitely want you to send it over!

  • I've been there and totally understand. That's why on our first call together I want to not only hear about your business but I also want to hear about your goals and overall vision for your life. That way I can tailor your marketing plan to fit into that vision.

    For example, if you want to eventually outsource or hire employees, that will be implemented into the plan. If not, we'll work together to create a plan to still level up your marketing but not overload you in the process.

    Your marketing plan is customized to you and your business.

  • Please email me any additional questions and I will be more than happy to answer them!

Mallory Musante, Brand and Marketing Strategist for Small Businesses

“Worth every penny.

I cannot believe how long I tried to implement these changes on my own to no avail and how quickly Mallory brought me solutions, support and accountability.”
-Mary, Blue Thumb Farms

“Mallory provided crystal clear strategies

to move my brand development and social media management in the right direction for optimal success!”
-Kathy, Women Who Podcast Magazine

“The real deal.

Mallory helped me create a plan to success that I’m following. I’ve seen massive results and because I am able to track my progress, it makes me aim for more."
-Michelle, Realtor

STRATEGY INTENSIVE

Personalized 1-on-1 support to create a comprehensive
3-, 6-, and 12-month marketing & branding strategy

+ 6-8 weeks to a comprehensive strategy

+ One month of continued support post-strategy development (up to 5hrs)

+ Check-in calls at 3-months, 6-months, and 12-months to make sure you’re on the right track

Investment: $5000

Payment plans available.

Marketing strategist reviewing marketing plan