Optimization Assessment
A data-backed marketing audit that finds what you’re missing—and shows you how to fix it.
Tell me if any of this sounds familiar
You’ve got marketing in motion—maybe even a team helping you execute.
But something still feels off.
→ Leads aren’t converting like they used to.
→ That funnel you built isn’t exactly bringing in the kind of revenue you expected.
→ Or maybe you’re just not sure what’s working anymore (and what’s quietly draining your time and money).
You need someone to look under the hood and tell you what’s actually going on…
A done-for-you audit of your marketing strategy, backend, and performance data designed to uncover hidden gaps and highlight growth opportunities.
With an Optimization Assessment, I get into the actual guts of your business.
✓ Your metrics and dashboards
✓ Your funnels and offers
✓ Your messaging and content strategy
✓ Your email flows, ads, social, and anything else that might be impacting performance
I look at the full picture—and then tell you exactly where the gaps are, where you’re leaving money on the table, and how to fix it.
Here’s What You Get:
+ A comprehensive review of your marketing assets, data, and backend
+ A custom walkthrough video audit breaking down your current performance + key opportunities
+ A detailed action plan outlining what to shift, scrap, or double down on
+ A 30-minute follow-up call to review your results and answer questions
Investment: $2500
Hey there! I'm Mallory.
YOUR NEW FRACTIONAL CMO
I’ve not only started 7 different businesses during my career but I’ve also helped over 250 small business owners grow and scale their brands by utilizing a variety of marketing strategies.
You name it, I’ve likely done it, and now I’m here to help you get really freaking strategic with your marketing.
My intention is to bring clarity and confidence to your marketing strategy. A strategic partner to bring fresh ideas and opportunities to the table. Someone that is with you while we experiment with new strategies and campaigns so we can quickly pivot and optimize when needed. And someone to keep an eye on every marketing activity within your business to make sure it’s all aligned, cohesive, and driving real growth.
My primary focus is to increase your mental capacity while increasing your revenue so you can step further into your role as CEO with confidence knowing you have everything you need to make informed decisions and strategic business moves.
What To Expect During Your Marketing Audit
Timeline: ~4 week to more clarity
Onboarding + Kickoff
You’ll start by completing a detailed questionnaire and giving me access to your backend systems (email, analytics, funnels, etc.). Then we’ll hop on a 60-minute kickoff call to talk through your business, what you’ve been noticing, and what success looks like to you so I can tailor the audit to your goals and context.
Deep-Dive Evaluation
I dig into everything—your data, funnels, messaging, content, customer journey, and more. I may reach out along the way with follow-up questions to make sure I’m seeing the full picture and not making assumptions.
Delivery + Action Plan
Once I’ve completed the assessment, you’ll get a custom walkthrough video and a detailed document outlining key findings, gaps, and recommendations. We’ll wrap it all up with a 30-minute call to review everything, get your questions answered, and make sure you feel confident about your next steps.
Let’s make your marketing actually work harder for you.
Investment: $2,500