Optimization Assessment

A data-backed marketing audit that finds what you’re missing—and shows you how to fix it.

Small business owner reviewing marketing audit

Tell me if any of this sounds familiar

You’ve got marketing in motion—maybe even a team helping you execute.

But something still feels off.

→ Leads aren’t converting like they used to.
→ That funnel you built isn’t exactly bringing in the kind of revenue you expected.
→ Or maybe you’re just not sure what’s working anymore (and what’s quietly draining your time and money).

You need someone to look under the hood and tell you what’s actually going on…

A done-for-you audit of your marketing strategy, backend, and performance data designed to uncover hidden gaps and highlight growth opportunities.

With an Optimization Assessment, I get into the actual guts of your business.

✓ Your metrics and dashboards
✓ Your funnels and offers
✓ Your messaging and content strategy
✓ Your email flows, ads, social, and anything else that might be impacting performance

I look at the full picture—and then tell you exactly where the gaps are, where you’re leaving money on the table, and how to fix it.

Fractional CMO reviewing a marketing audit

Here’s What You Get:

+ A comprehensive review of your marketing assets, data, and backend

+ A custom walkthrough video audit breaking down your current performance + key opportunities

+ A detailed action plan outlining what to shift, scrap, or double down on

+ A 30-minute follow-up call to review your results and answer questions

Investment: $2500

Mallory Musante, Fractional CMO for Small Businesses & Service Providers

Hey there! I'm Mallory.

YOUR NEW FRACTIONAL CMO

I’ve not only started 7 different businesses during my career but I’ve also helped over 250 small business owners grow and scale their brands by utilizing a variety of marketing strategies.

You name it, I’ve likely done it, and now I’m here to help you get really freaking strategic with your marketing.

My intention is to bring clarity and confidence to your marketing strategy. A strategic partner to bring fresh ideas and opportunities to the table. Someone that is with you while we experiment with new strategies and campaigns so we can quickly pivot and optimize when needed. And someone to keep an eye on every marketing activity within your business to make sure it’s all aligned, cohesive, and driving real growth.

My primary focus is to increase your mental capacity while increasing your revenue so you can step further into your role as CEO with confidence knowing you have everything you need to make informed decisions and strategic business moves.

  • “My conversion rate has increased to close to 90%!

    Mallory helped me see the holes in my business and develop a long-term plan for continued growth. In the few months we worked together my business transformed from a small word-of-mouth physical therapy practice to having multiple referral sources and weekly contacts from clients finding me online. I had an online presence for > 1 year before working with Mallory and never had a client say they found me online. I definitely plan to be a return client as my business changes and grows!”

    -Rachel, Physical Therapist

  • “Having hindsight, I can see how much money I was leaving on the table.

    Not only did I get the specific help I was looking for in outlining my target audience, messaging and email newsletter, but I also feel like I have a clear path forward for my business. I was able to find clarity around who I serve and how I serve them. I have more confidence on my sales calls, everything feels like it's coming together, I'm now ready to figure out my passive offers which I hadn't even been thinking about before, and I can already feel things shifting so that I'll be better positioned to serve my target audience.”

    -Christina, Web Developer and Strategist

  • “Working with her is definitely a worthwhile investment to propel your business forward!

    I was just beginning a business & website rebrand at the beginning of our time together, and it was so helpful for her to work directly with both me and my website designer for the duration of the rebrand. She provided suggestions around increasing my prices, and created the framework for a price increase marketing strategy to announce the change and convey value. She equipped me with the knowledge & resources I need to carry things forward on my own for all aspects of marketing in a consistent way. I know I'll reach out to her again when I have more marketing questions and/or need more help.”

    -Kelly, Photographer

  • “Worth every penny.

    I cannot believe how long I tried to implement these changes on my own to no avail and how quickly Mallory brought me solutions, support and accountability.”

    -Mary, The Ambitious Acorn

  • “This has been the most helpful investment of my career! If anyone is on the fence, sign up!

    Working with Mallory is always a delight. Sometimes you need to talk it out with an expert who knows what questions to ask, Mallory is that and more.”

    -Danae, Aspiring Co.

What To Expect During Your Marketing Audit

Timeline: ~4 week to more clarity

Onboarding + Kickoff

You’ll start by completing a detailed questionnaire and giving me access to your backend systems (email, analytics, funnels, etc.). Then we’ll hop on a 60-minute kickoff call to talk through your business, what you’ve been noticing, and what success looks like to you so I can tailor the audit to your goals and context.

Deep-Dive Evaluation

I dig into everything—your data, funnels, messaging, content, customer journey, and more. I may reach out along the way with follow-up questions to make sure I’m seeing the full picture and not making assumptions.

Delivery + Action Plan

Once I’ve completed the assessment, you’ll get a custom walkthrough video and a detailed document outlining key findings, gaps, and recommendations. We’ll wrap it all up with a 30-minute call to review everything, get your questions answered, and make sure you feel confident about your next steps.

Let’s make your marketing actually work harder for you.

Investment: $2,500